The PR Distribution family is proud to present its new corporate brand.
To support its growth strategy, PRD needed to revamp its image and bring it up to date. It was important for the company to keep a strong reference to the logo adopted in 2000: the main features of the iconic head were retained.
It marked the biggest change to the “head” logo since its creation 20 years prior.
While the company hasn’t changed its name PR Distribution, the acronym “PRD” helps raise brand recognition and facilitates marketing. Thus, “PR Distribution” and “PRD” are interchangeable and equally valid. In fact, in the early days of PR Distribution, the three-letter acronym was used in logos. It is then a strong comeback for “PRD”!
The brand identity
This new emblem incorporates the human aspect of business relationships at PRD and reflects the desire to be more authentic, more united, and more leader than ever in the industry. The revamped image confirms the company’s commitment to its customers and positions itself as a benchmark in integrated inventory management and provider of maintenance, repair, and operational supplies (MRO).
As the president Guy Lord points out: “This image is a new era characterized by a succession that is ready to face new challenges. It is a modern approach that evokes growth and promotes innovation and adaptability.”
Fresh and welcoming, our green is a subtle nod to our heritage and propels us into a bright future. Green is a color that brings to mind nature, it represents the human side and the authenticity of our relationships. It also speaks of growth, youth and optimism.
To promote sustainability and responsible business practices, the deployment of this new image begins mid-September 2020 and will continue gradually over the coming months and next year.
About PR Distribution
Founded in 1976, PR Distribution is a leading provider of maintenance, repair, and operational supplies, tools and equipment to the MRO industry.
The three-generation Canadian family business is constantly growing and now employs nearly 100 people with an active sales team in Eastern Canada.
PRD’s vision is to be a benchmark in the Canadian market for integrated inventory management, recognized for its customer solutions and quality of service.
